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Digital Activation @ SW19
From the July Zeitgeist… With the London Olympics on the horizon and the World Cup next year, one rather large sporting event has just taken place on our doorstep. The Championships at Wimbledon...
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The Fearful Symmetry of Tiger Woods
From the Winter 2009 Zeitgeist… Brand ambassadors are nothing new. Napoleon (seen above in a casual pose) has long been such an ambassador for the watchmaker Breguet, having worn one during his short...
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Tiger burns bright in new Nike spot
Nike’s new spot for Tiger Woods, ahead of his return back to the greens and fairways later today, is an interesting one. It features a monochrome vision of Tiger as he looks into the camera, while in...
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Nike’s “Future” Re-written
The remix and mashup are emblematic of the pluralistic society we live in today. Renowned professor Lawrence Lessig would have it no other way, as he points out in his book, ‘Remix’. Every time a...
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Studying the Studio Brand
Apple’s powerful brand helps it sell its various computer devices to customers. Nike’s brand is similarly beneficial as far as sports shoes and apparel are concerned. Both brands have a certain...
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The birth of ‘anti’ sponsorship?
The way celebrity endorsements normally work is that a brand will identify someone with a high profile who is respected by core consumers and who embodies what the brand is all about, or wants to be...
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“Our brands lie naked in front of the consumer”
Earlier this week, Zeitgeist went along to the outskirts of Kensington to visit ad:tech, billing itself as the number 1 event for interactive marketing. First up was Ed Elworthy, Brand Communications...
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Engage! – What is the point of advertising?
Facebook’s recent IPO launch has had what Zeitgeist would describe kindly as a bumpy ride. There are multiple reasons for this, not least of which is the question of monetising mobile users of the...
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Could sponsors hold the key to stopping racism on the terraces?
So Lance Armstrong (under)stated recently that he’d had a ‘difficult couple of weeks’. Just to recap. In the last fortnight or so (and despite his protestations of innocence), Armstrong has gone from...
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The state of retail
The love of the bargain is what drives them… Click for CNBC’s coverage It’s a common fallacy to think of a time before a change in status quo as somehow being magically problem-free. A Panglossian...
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